The hostility to conquer the hearts of singles has been waged on mobile phones for some years of life and the popular social network worries the main harmony applications.
?Who will control the addiction sector?? The fight to win the hearts of singles has been waged on mobile phones for several years and on Tinder as well as other dating applications. There is a new contender: Facebook.
According to industry experts, Online dating will become a regular part of the year 2030. In this context, the appearance of Facebook threatens to redistribute the cards.
Gradually launched in 2019 in the American continent and in Southeast Asia, a newly released action on the social network –Facebook dating– It is already “among the first online dating services”, stated the founder of Facebook, Mark Zuckerberg, at the end of January, And he added that he hoped it would “continue to grow.”.
Initially scheduled for this Thursday, The European launch of the app was postponed after the Irish Data Protection Authority (DPC) will carry out an inspection at the network's European headquarters in Dublin on Monday.
“We are taking a little more time to make sure the product is ready for the European market”, said a spokesperson for Twitter.
But Twitter The symbolic date of Valentine's Day will be lost. 14 February, The entire market is preparing for the arrival of a huge competitor, which will offer completely free use.
“From social network to dating site there is only one way and it does not require a huge technological investment” explained Julien Pillot, Inseec business school teacher.
According to the boyfriend, Facebook “I completely copied what worked well in other applications and added two or three functions. What they are especially interested in is encouraging users to share private content.”.
Even today, The places were fighting to survive in the face of the current scandal on the industry: the Match set.
At the company, which is in the middle of a divorce with the American internet colossus IAC, controls quite popular brands just like Hinge, OKCupid, Match.com o Meetic. And especially the ultra-dominant and very profitable use of Tinder, launched in 2012 and first in the ranking of spending on users among all applications (outside the games) in 2019, According to double the market AppAnnie.
?Should the titan of love be suspicious of the arrival in the social network sector with 2.500 million monthly active users?
"Of course, We will never underestimate Facebook” https://datingopiniones.es/upforit-opinion/, said the director of the Match group, Amanda W. Ginsberg, to financial analysts in early February. "But, for the occasion , “We never see any dents on any of the brands.”.
?Compatible?
“The first comments (on Twitter Dating) “In the US they are not incredible”, anade Clementine Lalande, co-founder of Once, the latest application that seeks to seduce French women with the selective concept of offering only one side per date.
The great setback of these generalist applications, dice, “is that you end up with a mass of users who never share the same importance centers.
The question that specialists ask themselves is in case the pi?Social sites and dating apps are compatible.
“In my opinion, never, because in the pi?social pages try to distribute information, “While dating is about intimacy”, dice Didier Rappaport, founder and director about Happn, I use it on quotes nA? 3 in France in terms of downloads in 2019, which focuses on the people one meets “in real life” throughout the anniversary.
In December, an investigation about Piplsay done to 21.000 Americans revealed that only the 23% about the respondents said that they trusted Twitter, which is at the center of various privacy scandals, to keep personal data safe on your dating platform.
As to Tinder perceive more risk in, how could it be, Tik Tok, Snapchat, Netflix y Youtube –that capture the attention of young girls– that in those dedicated to appointments, a spokesperson told AFP.
The application that revolutionized commerce Today encourages users to narrate their love life in “Stories”, the digital photo novel class, a bit like the social network. (With information from AFP)
